Warning: This isn’t a campaign, these are relationships
I’ve spoken to a few people recently who wanted to ‘wait’ before they start their social media ‘campaign’. Wait until the website is ready, wait until they have their leaflets printed, wait until they have got their offering just right. The thing is, in my opinion, this suggests that the only interest in social media [...]
3 sure fire ways to make advertising work for you
Even though there are much more effective ways of marketing your business, advertising in print still seems to be everyone’s favourite. As it tends to be terribly expensive, let’s look at some ways to make it really work for you. STOP any advertising that isn’t working – how obvious does this sound? Of course you [...]
Business networking – is it 90% social now?
I went to a networking event a few weeks ago, the excellent Business Retreat organised by BusinessScene and InnerFlame. Since then I have started working with two of the attendees as clients, and one as a supplier. A pretty decent result. What strikes me though is that these are the people who didn’t talk business [...]
Do you dress differently when you go to business networking events?
What should you wear to business networking events? Do you dress up? Dress down? Do you somehow think you should try harder to impress the other attendees? There are loads of opinions on this. I was originally told that I should dress as if I was going to meet my best client. In fact, early [...]
